EVs Aren’t for Everyone Now, and Why That’s Good

“EVs are for everyone” is a wonderful refrain, but incorrect, and that’s a good thing. Why? While it’s a great idea to promote EVs to those who will like them and have low barriers to adoption NOW, it’s a bad idea to convince someone that they need an EV if they’ll have a poor experience … Read more

Far from the EV Chasm: A long way to the EV Majority

Electric vehicle sales are rising rapidly, so it seems. But are they? And are we really helping motivate market transformation, or are we pushing the wrong buttons? We are now at about 2.7 million EVs on the road in the U.S. Since there are about 270 million vehicles in total, we are still just cracking … Read more